空调市场剑拔弩张,尤以两条战线的争夺最为激烈:一线品牌是“阵地保卫战”对已有份额严防死守,争取有所提升:目前的活跃品牌则希望借洗牌之机,出奇制胜挤入领导品牌行列。同时低端市场争夺加剧,价格战无情挑战小厂商利润极限。厂商如果运作不当,一线品牌很可能被抢去份额,而小品牌更是可能功亏一篑,甚至退出市场。 Air-conditioned market rattling, especially in the battle for the two fiercest: the first-line brand is “battlefield defense” to prevent the existing share of the guard, strive for some improvement: the current active brand is hoping to take the opportunity to shuffle, surprisingly winning squeeze into the leadership Brand ranks. At the same time intensified competition for low-end markets, price war relentlessly challenged the profit margins of small manufacturers. If improper operation of manufacturers, first-line brand is likely to be snatched to share, and small brands may fall short, or even withdraw from the market.