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党的十七届六中全会做出“深化文化体制改革,推动社会主义文化大发展大繁荣”的决定,为我国文化创意产业提供了一个崭新的发展机遇。但是由于我国现代广告业起步晚,整体发展水平不高,以及诸多理论与实践方面的原因,我国广告创意产业若要抓住这个机遇跨上一个新台阶,还有几个节点性问题需要解决。一、关于广告的本质属性与广告业的社会地位目前,制约我国广告创意产业发展的诸多问题中,广告是什么、广告有何属性、广告业对社
The decision of the 6th Plenary Session of the 17th CPC Central Committee to “deepen the reform of the cultural system and promote the great development and prosperity of socialist culture” has provided a brand new opportunity for the development of the cultural and creative industries in our country. However, due to the late start of modern advertising industry in our country, the overall development level is not high, and many theoretical and practical reasons, if China’s creative industry needs to seize this opportunity to a new level, there are several issues that need to be resolved. First, on the nature of the advertising properties and the social status of the advertising industry Currently, many problems that restrict the development of creative industries in our country, what is advertising, what is advertising, advertising industry on the community