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西安在城市形象的塑造上,虽然多年来已经形成了较为明确的公众感知意象,却缺乏鲜明的战略定位,城市形象尚未取得统一认识,这不利于西安城市形象的传播和核心竞争力的提高。就目前西安的城市形象定位现状来看,不同领导、专家、学者站在各自不同角度提出了不同定位,整体呈现出的定位特征比较抽象、模糊。本文试图通过西安市相关政府文件、西安现实优势以及其在全国的竞争力三个方面的分析,以此为西安城市形象进行再定位。
Although Xi’an has formed a relatively clear image of public perception over the years, it lacks a clear strategic positioning and a unified understanding of the city image has not yet been achieved. This is not conducive to the spread of Xi’an’s city image and the enhancement of its core competitiveness. Judging from the status quo of the city image orientation in Xi’an, different leaders, experts and scholars put forward different positions based on their respective perspectives, and the overall positioning features presented are abstract and vague. This article attempts to relocate the city image of Xi’an through the analysis of the relevant government documents in Xi’an, the actual advantages of Xi’an and its competitiveness in the whole country.