在国家的文化产业体制改革和数字技术迅猛发展背景下,从传统经营模式面临的挑战、国际化出版、全媒体出版和数字化出版等四个方面探讨了学术期刊面临的挑战,同时探讨了新形势下学术期刊面临的机遇,认为随着基于“大数据”和信息化的社会化网络的建立,以内容为王的学术期刊在增值服务、数字出版以及集团化运作等方面皆存在可能性。 Under the background of the reform of the cultural industry system and the rapid development of digital technology in the country, the challenges faced by academic journals are discussed from the aspects of the challenges of the traditional business model, international publication, all-media publication and digital publication. At the same time, new situations are discussed Under the opportunity of academic journals, it is believed that with the establishment of a social network based on “big data” and informatization, academic journals with content as king may exist in value-added services, digital publishing and group operations .