社会主义市场经济使生产者和消费者之间的权重发生了变化,这种变化迫使媒体必须重视受众意见,牢固树立受众意识。随着报纸、广播、电视等多种新闻媒体进一步推向市场,在激烈的市场竞争中,强化受众意识这一本来就不容忽视的问题,在今天显得尤为重要。只有受众意识强、深受受众欢迎的媒体才能在竞争中取胜。 在江苏南京报业市场的十家日报中,《现代快报》是价格最低的报纸之一,一度因售价一角被称 The socialist market economy has changed the weights between producers and consumers, and this change has forced the media to attach importance to the audience's opinions and firmly establish the public awareness. As newspapers, radio and television and other news media are further introduced to the market, it is particularly important today that the issue of strengthening the audience awareness that can not be ignored in the fierce market competition is of particular importance. Only the media with a strong sense of audience and popularity can win the competition. Among the ten daily newspapers in the newspaper market in Nanjing, Jiangsu Province, “Modern Express” is one of the newspapers with the lowest prices. It was once claimed for the price point