自主品牌除了传播,还要有一个相当重要的品牌内涵的建设过程,如何提高品牌重心,也许是自主品牌的最大挑战近年来自主品牌成为中国汽车工业发展中的一个主旋律。个人认为,我们要从三个层面来看汽车产业的自主品牌。首先,汽车产业是一个集成产业,汽车制造水平的高低往往反应了一个国家整体的工业水平,因为与汽车相 In addition to its own brand of communication, but also have a very important brand content of the building process, how to improve the brand center of gravity, perhaps the biggest challenge of own brand In recent years, independent brands have become the main theme of the development of China’s auto industry. Personally think that we need to look at the auto industry’s own brand from three levels. First of all, the automotive industry is an integrated industry, the level of automobile manufacturing often reflects the overall industrial level of a country, because with the car phase