原通用汽车公司CEO罗杰·史密斯上任后刚刚推出一种新型车就遭到了惨败,于是他开始重新考虑如何重振通用汽车公司。仔细分析后他意识到美国汽车工业衰退的原因是多方面的,但最重要的是来自日本汽车制造业的严峻挑战。打入美国市场的日本汽车不仅质量优良,节油性能好,而且在价格 Former General Motors CEO Roger Smith has just launched a new car was fiasco, so he began to reconsider how to revive General Motors. After careful analysis, he realized that there are many reasons for the U.S. auto industry’s recession, but the most important one is the tough challenge from the Japanese auto industry. Japanese cars entering the United States market not only good quality, good fuel economy, but also in price