“一个未经历过市场风雨考验的企业,算不上真正意义成功的企业,只有经历过市场风雨之后依旧保持不败的企业,才算得上真正成功的企业”,这是美国战略管理专家吉姆·柯林斯对那些处于危机考验企业经常说到的一句名言,至今它不仅成为企业勇于正视现实,更为关键的是它正影响着更多企业勇敢地做出选择。 “An enterprise that has not undergone any market test can not be regarded as a truly successful enterprise. Only an enterprise that has survived market turmoil and remains unbeaten evaluates to a truly successful enterprise,” said Jim, a strategic management expert in the United States Collins, who often speaks of a crisis-tested business, has so far not only become an enterprise brave enough to face reality, but more crucially, it is affecting more companies to make the brave choices.