当前以网络技术为代表的信息技术在企业管理中已经广泛应用,使得企业的营销管理逐渐从传统管理转向信息化管理。同时企业信息化管理的显著特征之一就是在信息系统的支持下,实时动态地反映企业的经营活动、实时控制经营活动全过程,合理配置资源,以提高企业的核心竞争力和市场应变能力。不 The current information technology represented by network technology has been widely used in business management, making the marketing management of enterprises gradually shift from traditional management to information management. At the same time, one of the salient features of enterprise information management is to dynamically reflect the business activities of enterprises in real time and control the whole process of business activities in real time and allocate resources rationally with the support of information systems so as to improve their core competitiveness and market resilience. Do not