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1 关于中国食品市场趋势。 a.需求发展趋势 :从温饱型 - - >小康型 - - >富裕型 ;从传统走向现代化 ,并相互整合 ;大众化与个性化并存 ;从非理性化走向理性化、多元化。b.竞争格局变化 :从国内竞争 - - >全面国际化竞争 ;从多元自由竞争走向垄断化竞争 ;从非理性无序竞争走向有序规范竞争 ;从卖方市场快速向买方市场演变。2 能否建立可持续发展的经营管理机制是我国食品企业成功与否的根本。a.现代食品企业的经营要素和功能 - --系统经营理论 :六大经营要素 ;八大经营功能 ;系统优化组织配制。b.现代食品企业的竞争战略战术探讨 :制高点战略 ;学习创新战略 ;顾客满意战略 ;总成本领先战略 ;外资食品企业的本土化战略 ;更快更好更省的竞争战术。 c.现代食品企业的核心竞争力与发展规划 :品牌与网络是现代食品企业的核心竞争力 ;发展规划原则。3 对当前食品界发展的几点看法 :产学研结合问题 ;人才培养问题 ;与外资食品企业竞争问题 ;市场规范问题。
1 About China’s food market trends. a. Demand development trends: From subsistence - -> Well-to-do type - -> Wealthy type; From tradition to modernization, and mutual integration; Popularization and individualization coexist; From irrationalization to rationalization and diversification. b. Changes in the competitive landscape: From domestic competition - ->Comprehensive international competition; From multi-dimension free competition to monopolistic competition; From irrational and disorderly competition to orderly and standardized competition; From seller’s market to buyer’s market. 2 Whether or not a sustainable development operation and management mechanism can be established is the basis for the success of China’s food companies. a. The operating elements and functions of modern food companies - - System management theory: Six major operating factors; Eight business functions; System optimization organization. b. Competitive strategy and tactics of modern food companies: high point strategy; learning and innovation strategy; customer satisfaction strategy; total cost leadership strategy; localization strategy for foreign food companies; faster, better and more competitive tactics. c. The core competitiveness and development plans of modern food companies: Brands and networks are the core competitiveness of modern food companies; development planning principles. 3 Some opinions on the current development of the food industry: the combination of production, education and research; the problem of personnel training; competition with foreign food companies; and market regulation issues.