国内和国外玩具从理念到品质上尚存在的落差是显而易见的,从科技含量较高的电动玩具到最传统的木制玩具,危机感始终笼罩在国内玩具人的心里。作为较为传统的木制玩具产业,目前大多数企业依然沉睡在为欧美贴牌生产的旧梦中。应该继续贴牌“卖木头”还是革新观念卖文化?这个问题不仅拷问着业内勇于创新的新生代企业家们,也拷问着老成持重的老一辈玩具人。作为中国木制玩具产业的一个最具代表性的产业基地,“中国木制玩具城”一一浙江云和木玩产业的一 Domestic and foreign toys from the concept of quality to the existing gap is obvious, from high-tech electric toys to the most traditional wooden toys, the crisis has always shrouded in the hearts of domestic toy people. As a more traditional wooden toy industry, most enterprises are still asleep in the old dream of OEM production in Europe and the United States. Should continue to OEM “sell wood ” or innovative concept of selling culture? This issue not only tortured the innovative industry of the new generation of entrepreneurs, but also tortured the older generation of older generation toy people. As one of the most representative industrial base of China’s wooden toy industry, “China’s wooden toy city” one by one Zhejiang cloud and wood play industry