在市场经济日趋规范、竞争手段日趋多样的今天,如何进一步利用和发展公关呢?我认为,全员公关是宾馆服务业的明智选择。首先,宾馆服务业的特殊性。宾馆服务业主要是以向公众提供食宿、游览等方面的服务,其方式是通过员工与顾客的直接接触、交流而实现的,员工的工作过程就是一个无形的服务过 In the increasingly standardized market economy, competition means more diverse today, how to further the use and development of public relations it? I think full public relations is the hotel service industry wise choice. First of all, the particularity of hotel service industry. Hotel service industry is mainly to provide the public with food, accommodation, tourism and other aspects of the service, the way is through direct contact with employees and customers to achieve, the staff’s work process is an intangible service