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要冲电视广告说三道四,首先得对电视这一媒体的优劣作些分析。简单地说,电视的优点是迅速快捷、生动逼真、受众面广;但劣势就是瞬息即逝。而广告之所以要大大方方地与电视媒体联姻,在很大程度上是看中了它的优点。正因为如此,我们的观众是真正感受到了电视广告狂轰滥炸,可不管怎样,你还真拿它没法儿。
To blunt television ads to make irresponsible remarks, we must first make some analysis of the advantages and disadvantages of the television media. Simply put, the advantages of television are fast, lively, wide-ranging audience; but the disadvantage is fleeting. The reason why advertisements must be generously associated with the television media is largely due to its merits. Because of this, our audience really felt the television advertisement was indiscriminately bombarded. However, you really could not get it.