结合自身网站的门户特性、广泛的受众性等优势特点,为企业在奥运期间赢得商业契机是新浪责无旁贷的使命。2001年7月13日,随着国际奥委会宣告中国成为第29届奥运会主办国,整个国民的热情随即点燃,仅新浪“北京赢得2008年奥运会主办权”的这一条新闻点击就超过500万人次,专题当日点击量突破3.1亿。互联网作 Combined with its own portal features portal, a wide range of audience and other advantages and characteristics for the business during the Olympic Games won the business opportunity is the responsibility of Sina’s mission. On July 13, 2001, with the announcement of the International Olympic Committee that China has become the host country of the 29th Olympic Games, the enthusiasm of the entire nation has been ignited. Only one news click on Sina’s Beijing hosting the 2008 Olympic Games has exceeded 500 million passengers, the topic of the day exceeded 310 million hits. Internet made