文章结合当前我国供给侧改革的要求,以承德市农村电商为例,就我国区域性农村电商的营销策略进行探讨。主要论述了WEB3.0的概念和特点,重点分析了承德地区农村电商营销的主要模式及存在问题,在此基础上,阐述了WEB3.0相关技术在承德农村电商中的应用策略,同时提出了农村电商开展营销活动的相关保障措施。 Based on the current supply-side reform in China, this paper takes rural electricity supplier in Chengde as an example to discuss the marketing strategy of regional rural electricity supplier in China. Mainly discusses the concept and characteristics of WEB3.0, mainly analyzes the main mode and existing problems of e-commerce marketing in rural areas of Chengde, and then elaborates the application strategy of WEB3.0 related technology in rural e-commerce of Chengde at the same time Proposed rural electricity supplier to carry out marketing activities related to safeguards.