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自主知识产权和品牌是企业核心竞争力的重要组成部分,企业的长期发展需要创新知识和技术,并树立具有深远影响力的知名品牌。我国企业的生产能力较强,但却缺少自主知识产权,难以创建知名品牌。本文根据我国企业自主知识产权和知名品牌的发展现状,研究了制约自主知识产权和知名品牌发展的因素,并提出了发展自主知识产权和知名品牌的策略。
Independent intellectual property and brand is an important part of the core competitiveness of enterprises, the long-term development of enterprises need to innovate knowledge and technology, and establish a far-reaching influence of well-known brands. The production capacity of Chinese enterprises is strong, but they lack the independent intellectual property rights, making it difficult to create well-known brands. Based on the development of independent intellectual property and well-known brands in our country, this paper studies the factors restricting the development of independent intellectual property and famous brands and puts forward the strategies of developing independent intellectual property and well-known brands.