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企业的盈利能力与销售收入密切相关,因为销售部门的销售业绩好坏将直接决定企业的创收能力。作为销售部门的一把手,销售总监所承受的压力可想而知。就连一般的销售人员都得具有“皮粗肉厚胆子大”的本事,销售总监就更需要见风使舵、八面玲珑了。据调查,在销售总监、市场总监、财务总监、人力总监的总收入排名中,销售总监高居榜首。但天下没有免费的午餐,高收入的代价是巨大的付出,据说销售总监在一个企业中的任期往往不会超过三年,就是因为他们承受了太大的压力。那么销售总监都应该具有什么素质?他们是怎样成为销售总监的?他们又是如何分解他们的压力的呢?
The profitability of an enterprise is closely related to the sales revenue because the sales performance of the sales department directly determines the revenue-generating capacity of the enterprise. As the number one sales department, the pressure of sales director can imagine. Even the average sales staff have to have the “thick skin bold,” the ability to sell director even more need to see the wind, smooth and sleek. According to the survey, director of sales topped the list in the total revenue rankings of sales director, market director, financial controller and human resources director. But there is no free lunch in the world. The price of high income is a huge sacrifice. It is said that the sales director’s tenure in an enterprise is often not more than three years, because they are under too much pressure. So what should sales directors have? How do they become sales directors? How do they break down their pressure?