运用文献资料法、综合分析法、比较分析法,总结了国内散打赛事与“K-1”的运行差别和发展定位及前景,得到相关有利信息,为今后武术散打赛事的发展趋势提供理论参考依据。结论:武术散打赛事是通过发展武术散打商业活动,带动中国武术散打的相关品牌,弘扬中国传统文化,通过将其打包成商业赛事活动,在当下国内市场运营的条件下,形成有规模性、可持续性盈利的产业链。 By using the methods of documentation, comprehensive analysis and comparative analysis, this paper summarizes the operational differences, development orientation and prospects of domestic “Sandra” and “K-1 ” and obtains relevant favorable information to provide theoretical basis for the future development trend of Wushu Sanda Reference. Conclusion: The Wushu Sanda Competition is to promote the traditional Chinese Wushu Sanda brand through the development of Wushu Sanda commercial activities, promote the Chinese traditional culture, and form a large-scale, well-established market by packing it into a commercial event under the current operating conditions in the domestic market Continuous profitability of the industrial chain.