中国的企业如果想借鉴新媒体在奥运期间的经验,几乎是没有的。伦敦奥运大幕即将开启,广告主们最关心的是一场不同以往的媒体争夺战。视频、微博、SNS、各种手持设备逐渐占据公众生活的舞台,人们将如何看奥运?奥运营销又会如何创新?实力传播大中华区首席执行官郑香霖认为,这次伦敦奥运对中国营销者来说将会是前所未见的。四年前的奥运,还未见微博,视频仍未普及,开心网刚成立不久,智能手机还未普遍使用,iPad还未出现。今次奥运营销变得各种平台都可用,因此特别丰富。 Chinese enterprises almost have no hope of learning from the experience of the new media during the Olympics. London Olympic Games curtain is about to open, advertisers are most concerned about is a different media battle. Video, Weibo, SNS, a variety of handheld devices gradually occupy the stage of public life, people will see how the Olympic Games? How will the Olympic Marketing Innovation? Power dissemination Greater China CEO Zheng Xiang Lin believes that the London Olympics on the Chinese marketers It will be unprecedented. Four years ago, the Olympics, have not seen microblogging, the video has not yet spread, happy net just established soon, smartphones have not yet been widely used, iPad has not yet appeared. This Olympic marketing has become very rich in various platforms.