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企业文化建设,重在形成企业共有的价值观和行为规范,提高职工素质;重在用已有的文化建设成果指导企业实践,提升企业的经营管理水平;重在运用文化的手段,塑造企业形象,提高企业知名度和美誉度,最终以文化力促进经济力。就是要以观念创新为先导,制度创新为基础,管理创新作保证,在“内化”于心,“固化”于制,“外化”于行上狠下工夫,从而形成鲜明的个性特色。
The construction of enterprise culture focuses on forming common values and codes of conduct of enterprises so as to improve the quality of staff and workers; emphasizes on directing the practice of enterprises with existing achievements in cultural construction so as to enhance the management level of enterprises; emphasizes the use of cultural means to shape corporate image, Improve corporate reputation and reputation, and ultimately promote the economic strength with cultural force. It is necessary to take the concept of innovation as the guide, based on institutional innovation, management innovation as a guarantee, in the “internalization” in the heart, “curing” in the system, “externalization” in the line work hard to form a distinctive personality characteristics.