文章以新媒体为切入点,对大学图书馆媒体宣传现状及问题进行了分析,据此提出了在新媒体形态下,大学图书馆媒体宣传的实施策略,主要包括提高媒体宣传素养,拓展媒体宣传渠道,挖掘贴近读者的媒体宣传内容,强化媒体宣传的互动,更新维护媒体宣传工具等,以期营造大学图书馆媒体宣传的环境和氛围,提高大学图书馆的影响力和知名度。 Based on the new media, the article analyzes the status quo and problems of media publicity in university libraries, and puts forward the strategies of implementing media publicity in university libraries in the new media form, which mainly includes improving media literacy, expanding media publicity Channels, digging media contents close to the readers, intensifying the media publicity interaction, updating and maintaining the media publicity tools and so on, with a view to creating the environment and atmosphere of the university library media promotion and enhancing the influence and popularity of the university library.