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It was in 2001 that Li Yifei rst entered the pro le of public celebrities. This media newcomer who had worked in MTV only for two years was selected by Fortune Magazine as one of 25 “Rising Stars–Global Leaders for the Next Generation” and its cover lady. Four years from then, Li is now Chief Representative of Viacom China, Senior Vice President of MTV Networks Asia and Managing Director of MTV Networks China. In 2005, she was chosen by Wall Street Journal as one of “Top Ten Asian Businesswomen 2005”. Six years have passed since she joined MTV. In the past six years, Li has grown up together with China’s media industryand scored professional achievements one after another. She herself has become a rising star in the spotlights of world media.
It was in 2001 that Li Yifei rst entered the pro le of public celebrities. This media newcomer who had worked in MTV only for two years was selected by Fortune Magazine as one of 25 “” Rising Stars-Global Leaders for the Next Generation “ Four years from then, Li is now Chief Representative of Viacom China, Senior Vice President of MTV Networks Asia and Managing Director of MTV Networks China. In 2005, she was chosen by Wall Street Journal as one of Top Ten Asian businesswomen 2005 ”Six years have passed since she joined MTV. In the past six years, Li has grown up together with China’s media industryand scored professional achievements one after another. She herself has become a rising star in the spotlights of world media.