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传统元素是我国传统文化的象征,在平面设计中合理运用传统元素,不仅能够丰富平面设计的内涵和形式,而且有助于传承我国传统文化。我国传统元素内涵丰富,比如中国结、京剧脸谱、皮影戏、国画、书法等。当今社会,这些中国传统元素已经逐渐受到世界各国人民的关注和喜爱。因此,在平面设计中应当根据设计主题有机融入中国传统元素。本文首先分析了传统元素在平面设计中应用的意义,有指出其应用原则,并从传统图案、传统文字、书法等方面,探究了中国传统元素在平面设计中的具体应用。以求增强我国平面设计的艺术价值,促使其在世界平面设计领域脱颖而出。
Traditional elements are the symbol of our country’s traditional culture. The rational use of traditional elements in graphic design not only enriches the connotation and form of graphic design, but also helps to inherit the traditional culture of our country. The traditional elements of our rich connotation, such as Chinese knot, Beijing Opera mask, shadow play, Chinese painting, calligraphy and so on. In today’s society, these traditional elements of China have gradually gained the attention and love of the people of all countries in the world. Therefore, in the graphic design should be based on the theme of the organic integration of traditional Chinese elements. This paper first analyzes the significance of the application of traditional elements in graphic design, points out its application principle, and explores the concrete application of Chinese traditional elements in graphic design from the aspects of traditional patterns, traditional writing and calligraphy. In order to enhance the artistic value of graphic design in our country, prompting it to stand out in the field of graphic design in the world.