果酒在西方国家很普及、稳定,而在我国正处于快速增长期。1994年至2000年,世界果酒产量增长6.5%左右,而同期我国的果酒产量增长30%,消费量增长61.8%。可以说,果酒的普及虽不能与白酒、啤酒相提并论,但果酒业的增长速度却是白酒、啤酒行业所不能比的。随着消费者对自身健康越来越重视,果酒的消费潜力还会得到进一步的释放。 Wine in the West is very popular, stable, but in our country is in a period of rapid growth. From 1994 to 2000, the world’s wine production increased by about 6.5%, while China’s wine production increased by 30% and consumption increased by 61.8% over the same period. It can be said that although the popularity of wine can not be compared with white wine, beer, but the growth rate of wine industry is the liquor, beer industry can not be compared. As consumers pay more attention to their own health, the consumption potential of wine will be further released.