媒介素养是大众传媒时代高校大学生生存与发展的重要素质。目前我国大学生媒介素养缺失严重,造成缺失的原因既有历史原因,也有现实的因素;有主观的也有客观的原因。大学生媒介素养的缺失影响到高校大学生的健康成长和社会的和谐稳定发展,应采取相应措施加强大学生媒介素养的培养。 Media literacy is an important quality of college students’ survival and development in the mass media era. At present, the lack of media literacy for college students in our country is serious, and the reasons for the lack are both historical as well as realistic. There are subjective as well as objective reasons. The lack of college students ’media literacy affects the healthy growth of university students and the harmonious development of society. Corresponding measures should be taken to strengthen the cultivation of college students’ media literacy.