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民俗文化是以民间文化和民俗风情为主体的传统文化。它包括生产与生活习俗、游艺竞技习俗、岁时岁日习俗、礼仪制度习俗、社会组织习俗、民间文学艺术等。贵州是一个多民族的省份,48个少数民族人数占全省总人口的38.9%,民风质朴,各民族不同的乡土风俗,节日庆典,民族民间工艺使贵州民俗文化旅游发展具有得天独厚的优势。民俗文化旅游的发展势必能够盘活贵州的整个旅游市场,为其注入新鲜的血液和强劲的动力。但当前贵州民俗文化旅游却相当滞后,与国内其他旅游发达城市相比还有很大的差距。本文通过对贵州民俗文化旅游的SWOT分析,针对发展过程中的诸多问题,提出相应的发展策略和思路,对贵州民俗文化旅游发展提供理论指导。
Folk culture is based on folk culture and folk customs as the mainstay of traditional culture. It includes production and living customs, entertainment conventions, age habits, etiquette customs, social organization practices, folklore and so on. Guizhou is a multi-ethnic province with 48 ethnic minorities accounting for 38.9% of the province’s total population. Guizhou enjoys a unique folk customs and festivals, as well as ethnic and folk crafts, making folk customs and cultural tourism in Guizhou unique. The development of folk cultural tourism is bound to be able to revitalize the entire tourism market in Guizhou, to inject fresh blood and strong motivation. However, the current Guizhou folk culture and tourism is quite lagging behind, compared with other developed cities in China and there is still a big gap. Based on SWOT analysis of folk culture tourism in Guizhou, this paper puts forward corresponding strategies and ideas for the development of many issues in the process of development and provides theoretical guidance for the development of folk culture and tourism in Guizhou.