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电视环境下的体育和电视有着错综复杂的密切联系,而体育消费目前已成为人们的时尚消费,在日常生活支出中占有重要的地位。消费者又是体育消费的主体,了解电视体育影响下体育消费文化的特点在当下无疑具有重要的意义。
Sports and television in the television environment are intricately and intimately linked, and sports consumption has now become a fashion consumer, occupying an important position in the daily life expenditure. Consumers are the main body of sports consumption. Understanding the characteristics of sports consumption culture under the influence of television sports undoubtedly has important significance in the moment.