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对于快销品市场来说凉茶饮料是一个全新的品类,初期的成功在于这个全新品类带来的“怕上火”的新生力量,而再度发展却因为红罐王老吉是凉茶而受到区域及饮用群体和频次的限制。
Herbal tea drink is a brand new category for the fast-food market. The initial success lies in the new force of “fear of getting on fire” brought by this new category. However, due to the re-development of Herbal tea, Drinking population and frequency restrictions.