一、缘起今年三八节前夕,首都女新闻工作者协会发布了2005年下半年中国电视广告性别监测的初步研究结果。报告显示,电视广告过于喜欢使用女性角色(70.5%的广告中出现了女主角,只有47.5%的广告中出现了男主角),尤其是年轻(83.1%)美貌(81.8%)的女性角色;女性更多地被使用特写镜头 First, the origin March 15 this year, the eve of the capital, the female journalists Association released the second half of 2005 China’s television advertising gender monitoring preliminary findings. The report shows that television advertisements are overly inclined to use female characters (70.5% appeared in the actress and only 47.5% appeared in the male lead), especially the young (83.1%) beautiful (81.8%); the female More used close-up