从津沪鹏联播看省级卫视跨媒体整合的现实性袁方博士认为,媒体间的联合营销要以企业的投放行为作为前提,首先必须具备三个基本条件,即频道组合后在全国能否触达尽可能多的观众?在全国是否有良好的均衡性收视?以及组合后的媒介成本即性价比是否最优?这些也是企业在媒介投放上的基本要求。 The reality of cross-media integration of provincial-level TV and satellite TV from the perspective of Tianjin, Shanghai and Shanghai co-broadcast Dr. Yuan Fang believes that the joint marketing of media should take the enterprise’s delivery as a prerequisite. First, it must have three basic conditions, namely, channel combination in the country Reach as many viewers as possible, whether there is a good balanced view in the whole country, and whether the combined media cost is the best in terms of cost performance? These are also the basic requirements of the enterprises in media distribution.