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城市形象作为现代竞争条件下的重要资源越来越受到重视,电视作为大众传播时代的重要传播媒介在城市形象塑造上起着重要的作用。本文在给出城市形象构成和电视影像具体含义的基础上,指出了电视影像构建城市形象的特点和方式。
As an important resource under the conditions of modern competition, the city image has drawn more and more attention. As an important media of mass communication, television plays an important role in shaping the image of the city. Based on the concrete connotation of the city image composition and the television image, this paper points out the characteristics and the way of constructing the city image by the television video.