老年人旅游市场是一个具有极大潜力的市场,一直受到学术界的关注。文章采用2014年4月郑州市老年人旅游市场调查的数据,对老年人旅游偏好特征做了较为系统、全面的实证分析,有助于我们有针对性的开发区别于普通大众游客的旅游产品或项目,并进行针对性的公关宣传和营销策划。 The tourism market for the elderly is a market with great potential and has always been the subject of academic attention. Based on the survey data of tourism market of the elderly in Zhengzhou in April 2014, the article makes a systematic and comprehensive empirical analysis of the tourism preferences of the elderly, which helps us to develop tourism products that are different from those of ordinary tourists or Projects, and targeted public relations and marketing planning.