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在“大舍得智慧”的引导下.四川沱牌舍得酒业大胆取舍,坚持生态酿酒,强化文化宣传,让企业取得了飞速发展。沱牌舍得股份有限公司于1996年在上海证交所挂牌上市。现发展为占地5.6平方公里,年产能30万吨,高端陈年老酒贮量全国第一的中国最大规模优质白酒制造企业;形成了以酒业为支柱,集科技、工业、贸易为一体,跨地区、跨行业、多元化的大型企业集团。四川沱牌舍得酒业总资产为50亿元,沱牌品牌价值达100.65亿元,舍得品牌价值达36.48亿元.拥有员工7000多人。2012年3月20日,以全新面貌整装待发的沱牌舍得酒业,率先拉开春糖会大幕,在成都锦江宾馆隆重召开2012经销商大会。会上,沱牌舍得集团副总经理、营销公司总经理张萃富表示:沱牌舍得系列酒销售增长超过90%。中高端产品销售增长达130%,中高端产品销售比例已占七成。对此,白酒业内人士表
Under the guidance of “Big Wishes for Wisdom”, Sichuan Yipai Brand Co., Ltd. boldly chooses the wine industry, insists on ecological winemaking and strengthens cultural propaganda so that the company has achieved rapid development. Haopai Shede Co., Ltd. was listed on the Shanghai Stock Exchange in 1996. It has developed into the largest high-quality liquor manufacturer in China with an area of 5.6 square kilometers, annual production capacity of 300,000 tons, and high-end aged wine reserves. It has formed a wine industry as the pillar and integrates science, technology, industry, and trade. Cross-regional, cross-industry, diversified large-scale enterprise groups. Sichuan Qipai Shede Wine Industry has a total asset of 5 billion yuan, and a brand value of 10.65 billion yuan. It has a brand value of 3.648 billion yuan and employs more than 7,000 people. On March 20th, 2012, with the brand new look and ready-to-go card, Shede Wine Co., Ltd. took the lead to open the curtain ceremony and held a 2012 dealer conference in Chengdu Jinjiang Hotel. At the meeting, Zhang Cuifu, deputy general manager of Qipai Shede Group and general manager of the marketing company, said: Qipai’s series of wine sales increased by more than 90%. Sales of high-end products increased by 130%, and sales of high-end products accounted for 70%. In this regard, the liquor industry insiders table