中国改革开放以来,市场经济取得了飞速的发展,在日趋激烈的旅游市场竞争中,旅游市场越分越细,老年市场也逐步博得旅游行业的青睐。同时我国人口老龄化现象也逐步严重,老年群体在我国旅游市场中比重逐步加大,老年人旅游市场日益走红。“夕阳红”旅游专列的推出,正适应了市场的需求,目前取得了巨大的成功,但在专列运营中,也不可避免的出现了许多问题。本文通过SWOT分析法对夕阳红专列进行分析,并提出针对性的建议,希望为政府监管部门、旅行社及景区提参考依据,为我们老年人旅游提供更好的环境。 Since China’s reform and opening up, the market economy has witnessed rapid development. In the increasingly fierce competition in the tourism market, the tourist market has become increasingly finer and the elderly market has gradually won the favor of the travel industry. At the same time, the phenomenon of population aging in our country is also gradually serious. The proportion of elderly people in the tourism market in our country is gradually increasing, and the tourism market for the elderly is becoming increasingly popular. “Sunset red ” tourism train was introduced, is to adapt to the needs of the market, has achieved great success, but in the train operation, but also inevitably there have been many problems. This article analyzes the sunset red trains through SWOT analysis, and puts forward some pertinent suggestions in the hope of providing references for government regulators, travel agencies and scenic spots to provide a better environment for the traveling of the elderly.