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随着技术进步、传播创新和生活方式、消费行为的变化,传播环境正在加速改变,网络、手机、焦点媒体等新的传播渠道不断涌现和快速发展,加之“新令”条件下媒体广告时间和广告环境的严格监管,电视广告时间管理限制和电视广告价格的不断上涨,使大家对电视媒体的价值有了不同的看法。
With the progress of technology, innovation in communication and lifestyle, changes in consumer behavior, the environment for communication is accelerating and new channels of communication such as the Internet, mobile phones and focus media are emerging and rapidly developing. In addition, media advertisements under the condition of “new order” The strict supervision of the time and advertising environment, the restriction of the time management of TV commercials and the continuous rise of the prices of TV commercials make everyone have different opinions on the value of TV media.