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三是与常理对比寻找落差。就是将新闻事实整体或新闻事实的某一方面,同一般常识、通常道理作对比,从中发现新闻事实与常理之间的反差,拟作标题。1993年8月27日新民晚报制作了这样的标题:“输挨骂,胜挨骂(肩)巴西足球队总是挨骂(主)”。如果说“输挨骂”还在常理之中的话,那么,“胜挨骂”就在意料之外了。正是这强烈的反差,紧紧把读者的目光吸引了过去。该报9月17日还用此法制作了另一则标题:“幼童被卡车碾伤,求医时费尽周折(肩)唉,急煞人的急诊室!(主)”。不应该让人着急的地方却让人觉得“急煞人”,怎不叫人感到意外! 四是与全局对比寻找落差。就是把此事物放在其发生的大环境中加以考察,让此事物的特点由大
Third, compared with common sense to find the gap. It is to compare the general facts of news or the facts of news with the common sense and common truth and find out the contrast between the fact of news and common sense and the title to be proposed. On August 27, 1993, the Xinmin Evening News made the title: “The Chinese football team always scolded (the main)” by being scolded and scolded (shoulder). If we say that “defeat” is still commonplace, then “winning over scolding” is beyond expectation. It is this strong contrast, closely attracted the reader’s attention in the past. The newspaper also produced another title on September 17th with this law: “Young children are crushed by trucks and have to go through painstaking efforts when seeking medical treatment (shoulder) Alas, emergency Sharen emergency room! Should not make people feel anxious place but make people feel ”anxious people", how not to make people feel surprised! Fourth, with the global contrast to find the gap. It is to put this thing in the environment of its occurrence to be examined, so that the characteristics of things from large