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当中国经济在过去的20年间以发展迅猛让全世界惊叹时,中国文化产业的发展就更加显得迟缓,尤其是艺术方面的舞台艺术发展更是差强人意。中国作为一个文化大国,并不缺乏好的舞台艺术创作源泉和值得流芳百世的舞台艺术作品,然而是什么阻碍着舞台艺术的发展?当整个中国经济正在迈入更深层次的经济体制改革时,舞台艺术是不是更应该同样与时俱进实施以“市场为主导”的体制改革,进一步推进舞台艺术市场化的进程?笔者通过中国舞台艺术的现状以及舞台艺术如何成功的市场化进行论述,在商品化的社会中,如何把舞台艺术变成艺术商品,如何更好的与市场结合推进舞台艺术的市场化。
As the Chinese economy has been amazed by the rapid development in the past 20 years, the development of the Chinese cultural industry is even more sluggish. In particular, the development of stage art in the arts is even more unsatisfactory. As a cultural power, China does not lack a good stage art creation source and a well-established stage art work. However, what impedes the development of stage art? When the entire Chinese economy is entering a deeper reform of the economic structure, the stage Should art be more or less the same with the times? To implement the institutional reform led by “market ” and further promote the marketization of the stage art? The author discusses the current situation of the stage art in China and how to successfully market the stage art, In a commercialized society, how to turn stage art into an art commodity and how to better integrate it with the market to promote marketization of stage art.