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实施知识产权战略,能够在企业内部形成良好的机制,使企业在知识产权方面取得优势进而在企业经营上获得优势。当前外国跨国公司在知识产权战略方面处于强势,近年来,跨国公司在华实施知识产权战略,制造专利陷阱和纠纷,抢占中国市场,我国企业在知识产权战略方面处在相对弱势地位,生存和发展面临很大的危机。文章分析了跨国公司知识产权战略的构成、跨国公司在华的知识产权战略,得出中国企业在制定和实施知识产权战略时的对策。
The implementation of intellectual property strategy can form a good mechanism within the enterprise so that enterprises can gain advantages in intellectual property and gain advantages in business operation. At present, foreign MNEs are in a strong position in intellectual property strategy. In recent years, multinational corporations have implemented intellectual property strategy in China, created patent traps and disputes and seized the Chinese market. Our enterprises are in a relatively disadvantaged position in terms of intellectual property strategy to survive and develop Face great crisis. The article analyzes the composition of multinationals’ intellectual property strategy, the intellectual property strategy of multinational corporations in China, and the countermeasures of Chinese enterprises in formulating and implementing intellectual property strategy.