当前,中国汽车市场已跻身世界第三位,市场空间很大,但自主品牌却并非赢家。由于跨国公司都纷纷把最为先进的车型号和技术拿到中国市场参与竞争,拥有数十年乃至近百年历史的国外汽车品牌对中国自主品牌形成了强大的压力,自主品牌如何通过实施品牌战略,在市场竞争中建立自己的独特优势呢? At present, China’s auto market has ranked third in the world, the market space is large, but its own brand is not a winner. As multinational companies have to take the most advanced car models and technologies to get involved in the Chinese market competition, with decades and even a hundred years of history of foreign car brands on China’s own brand has formed a strong pressure on how its own brand through the implementation of brand strategy, In the market competition to establish their own unique advantages?