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最近北京的零售业有点紧张,因为盛传沃尔玛将要进入北京。这不禁让人想起早在1996年沃尔玛最初由深圳登陆中国的时候,深圳零售业刮起的一阵“狼来”之风,1996年的沃尔玛大有“舍我其谁”之风,业界盛传沃尔玛当时留给深圳零售业的一句话,“三年内扫平深圳零售业。” 历史将最终被明证。 近两个三年已经过去了,深圳的零售业和深圳的沃尔玛又如何呢? 著名的零售业专家顾国建最近撰文,“从某种意义上说,沃尔玛在中国大陆市场发展得较其竞争对手慢,与其在深圳遇到了万佳这样强劲的对手有关。” 而另一专家则谈到,“深圳零售业态目前是国内最先进的,这里的管理技术和设备也远胜于其他省份。比如万佳把超市百货化或者说百货超市化的模式就非常适合中国国情,它既满足了中国消费者爱逛商店的习惯。又把价格降了下来。’‘ 沃尔臼卜一二万佳,万佳一一沃尔玛; 它山之石,可以攻玉。 在中国零售业即将面对入世后外资解禁所形成的压力前夜,我们重提 1996年的沃尔玛“狼来”之势,我们去探索深圳同业与全球的零售巨头沃尔玛“肉搏”之细节,我们近距离地去打量沃尔玛宣称的其唯一尊敬的中国对手”万佳”,似乎都有十分特别的意义。很多媒体称”万佳一一零售业的民族英雄”,我曾亲耳听到?
The retail industry in Beijing has been a bit tense lately, as rumor Wal-Mart is about to enter Beijing. This can not help but remind as early as 1996, Wal-Mart first landed in China by the time of Shenzhen, Shenzhen, a whirlwind of retail business whipped up the wind, Wal-Mart in 1996, there is a “homesome who” style, the industry rumored Wal-Mart Shenzhen was left to the retail business of a word, “three years to sweep the Shenzhen retail industry.” History will be the ultimate evidence. Nearly two three years have passed, Shenzhen, Shenzhen, Wal-Mart retail industry and how? Gu Guojian, a well-known retail expert, recently wrote, “In a sense, Wal-Mart has been slower in the China market than its competitors and has met such a strong rival in Wanjia in Shenzhen.” Another expert said To, “Shenzhen retail business is currently the most advanced, management techniques and equipment here is also far better than other provinces.For example, Wanjia supermarkets department store or department store supermarket model is very suitable for China’s national conditions, it is not only satisfied Chinese consumers love to shop the customs and again the price down. ’’ Wal-mortadell 12 million good, Wanjia one by one Wal-Mart; it’s rock, you can Gong Yu. In the retail industry in China will soon face the WTO On the eve of the pressure from the lifting of the ban on foreign investment, we re-cited the ”wolf“ situation in Wal-Mart in 1996. We went to explore details of the ”melee“ of Wal-Mart, a retail giant in Shenzhen and around the world. We closely looked at Wal-Mart’s declared The only revered Chinese rival, Wanjia, seems to have very special significance. Many media said that ”Wanjia is a nation of retailers Male, "I have to hear?