《日本经济新闻》是一份以经济报道为主的综合性报纸,也是日本最有影响的全国性报纸之一。它的报道,素以迅速、准确著称,并有一定的深度和广度,因而颇受各界好评。仅就经济新闻来说,该报不仅注意原料、制造、经营、金融等环节,而且十分重视消费领域,经常观察、分析消费者的动向大到住宅、汽车,小到铅笔、名片。这里所介绍的《青年为什么喜爱镜子》,即是其中一例。它以生动的笔调,报道了镜子的销售情况。无疑,这对生产者、销售者和消费者都有好处。既可推动厂家、商店改进工作,又可启发顾客思考:自己的消费行动有无问题? Nihon Keizai Shimbun is a comprehensive newspaper focusing on economic reporting and one of Japan’s most influential national newspapers. Its coverage, known as rapid, accurate known, and have a certain depth and breadth, which won the praise of all walks of life. In the case of economic news, the newspaper not only pays attention to raw materials, manufacturing, management and financial sectors, but also attaches great importance to the consumption field. It often observes and analyzes the trends of consumers in homes, cars, small to pencils and business cards. Here is an introduction of “Why young people like the mirror,” is one example. It vividly describes the sale of the mirror. Undoubtedly, this is good for producers, sellers and consumers alike. Can promote the manufacturers, shops to improve their work, but also inspire customers to think: their consumer behavior there is no problem?