文化产业是用产业化的发展模式,以文化与技术相结合的方式,通过不同的制造和营销方式推广出去的行业。市场经济下大力促进文化产业的发展,对于提高广大人民群众的文化水平,促进我国经济全面迅速发展,提高文化资源的利用率,增强文化产业在国际上的竞争力有着重要的意义。文化产业作为文化建设不可分割的一部分,近些年虽然获得了很大的发展,但仍存在着文化产品质量低、文化产业效益低的问题,因而除制定相应的法律法规保护外,国家还应实施相应的土地优惠政策,以实现文化产业健康持续发展。 Cultural industries are industries that are promoted by industrialized development mode, by a combination of culture and technology, and by different manufacturing and marketing methods. Under the market economy, vigorously promoting the development of cultural industries is of great significance to enhancing the cultural level of the broad masses of people, promoting the all-round and rapid economic development of our country, enhancing the utilization of cultural resources and enhancing the competitiveness of cultural industries in the world. As an integral part of cultural construction, cultural industry has achieved great development in recent years. However, there are still problems of low quality of cultural products and low benefit of cultural industries. Therefore, in addition to formulating corresponding laws and regulations, the state should also Implementation of the corresponding preferential land policies in order to achieve the healthy and sustainable development of cultural industries.