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面对新闻主体、新闻文本、受众关系与商业模式的全面变化,新闻从业者需要建立自己的新素养体系。新媒体不仅影响着受众接受信息的需求、行为及习惯,更深刻改变着媒体行业的竞争格局、新闻传播的生产机制,同时也对新闻从业者的专业素养提出了新的挑战和要求。传播技术革命给新闻从业者素养带来的挑战新闻从业者素养之所以在当下受到关注,很大程度上与传播环境的变化有关:以互联网、Web2.0、社交媒体、移动互联网等为代表的新兴传播技术的飞速发展,使得原有的传播环境和新闻生态发生了剧烈的变化。
In the face of the overall changes of news subjects, news texts, audience relationships and business models, journalists need to establish their own new literacy system. The new media not only affects the audiences ’needs, behaviors and habits of receiving information, but also profoundly changes the competitive landscape of the media industry and the production mechanism of news media. Meanwhile, it also poses new challenges and requirements for journalists’ professional accomplishments. The challenge of the literacy of news practitioners through the dissemination of technological revolution The concern of journalistic practitioners in the moment is largely related to the changes in the communication environment: the Internet, Web2.0, social media, mobile Internet, etc. The rapid development of emerging communication technologies has caused drastic changes in the original communication environment and news ecology.