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一个厂商也就罢了,一种名叫HP LaserJet 6L的打印机,竟然四年里在中国市场卖出了百万台,这是什么原因?是中国惠普的本地化成功?还是中国惠普公司的质量过硬?是渠道畅通?还是市场功夫强盛?我们有必要解析一下。请看以下的不等式: 技术≠产品≠质量≠批量≠市场≠销售≠服务≠利润将这个不等式各要素关系描成右图: 往往一些小公司或者大部分国营企业都比较重视图左半部分,而忽视右半部分。那么肯定是不成功的,甚至可以是巨大的浪费。可不嘛,前期投入市场如果不成功可不就等于白投吗。看来看去HP LaserJet 6L打印机、技术、产品、质
A manufacturer also just, a printer called the HP LaserJet 6L, even four years in the Chinese market sold millions of units, what is the reason? Is China’s localization of Hewlett-Packard? China Hewlett-Packard’s excellent quality Is the channel open? Or market martial strong? We need to analyze. See the following inequalities: Technology ≠ Product ≠ Quality ≠ Batch ≠ Market ≠ Sales ≠ Services ≠ Profit Describing the relationship of the elements of this inequality to the right: Often, some small companies or most state-owned enterprises place more emphasis on the left half of the graph, Ignore the right half. Then certainly not successful, or even a huge waste. Well, pre-market into the market if not successful is not equal to white cast it. It seems HP LaserJet 6L printer, technology, product, quality