我国自古就有“无商不奸”的说法,在传统的面对面商务活动中尚且存在欺诈等诚信问题,如今的电子商务是建立在信息技术的发展之上,交易双方通过互联网进行商务活动,在这种看不到、摸不着对方的情况下,双方的诚信受到了严峻的考验,而且已经成为电子商务发展的最大瓶颈,这引起了更多的思考与关注。本文通过了解电子商务现状,分析电子商务中诚信缺失的表现与原因,并就此提出一些应对之策,以求建立良好的电子商务环境。 Since ancient times, there have been “non-traitors ” argument, in the traditional face-to-face business activities there are fraud and other integrity issues, and today’s e-commerce is based on the development of information technology, both parties to the transaction through the Internet for business activities In such a situation that can not see or touch each other, the honesty of both parties has been harshly tested and has become the biggest bottleneck in the development of e-commerce, which has aroused more thoughts and concerns. By understanding the status quo of e-commerce, this paper analyzes the performance and causes of lack of honesty and trust in e-commerce and puts forward some countermeasures in this regard in order to establish a good e-commerce environment.