合作目标通过整合网络、内容、户外、明星、公关等方式让消费者了解加州丰富的旅游资源,提升消费者对加州的兴趣,鼓励消费者购买。策略亮点通过激起心动、吸引互动、促使行动三步,循序渐进完成整合营销推广。 The goal of cooperation is to make consumers understand California’s rich tourism resources by means of integrating network, content, outdoor, celebrities and public relations so as to enhance consumer’s interest in California and encourage consumers to purchase. Strategic Highlights By inspiring the heart, attracting interaction, promote action three steps, step by step to complete the integrated marketing.