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媒体的存在感和主流的价值,从来都不是靠“刷”出来的,它来源于企业和消费者对你的需要,来源于媒体自身的洁身自好和对社会的责任。不论在中国还是世界范围内,央视的媒体资源和覆盖规模都是一个传播体量上的奇迹,除了国家宣传和舆论引领的角色之外,央视也认识到自己能在更广泛的市场层面上做得更多。媒体没有新旧,只有主流和边缘之分,这样的理念转变让央视重新对自己的角色进行考量,通过资源整合帮助中国企业走得更高更远。在2017第十六届中国广告与品牌大会之际,我们专访了央视广告中心主任任学安先生,他通过“国家品牌计划”讲
The media’s sense of presence and mainstream value have never come out of “brush”, which comes from the needs of businesses and consumers for you, from the media’s own self-esteem and social responsibility. Both in China and around the world, CCTV’s media resources and the scale of its coverage are all miracles of mass dissemination. In addition to the role of state propaganda and public opinion, CCTV also realizes that it can do it on a broader market level Get more. The media is not old and new, only the mainstream and marginalized, this concept change for CCTV to re-examine their own role, through the integration of resources to help Chinese enterprises go higher and further. In the occasion of the 16th China Advertising and Brand Conference in 2017, we interviewed Mr. Ren Xuean, Director of CCTV Advertising Center, and he spoke through the “National Brand Plan”