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当代中国的家庭活动中,父亲缺失使得子女发展面临诸多问题,作为重要的家庭社会资本,个体对亲子关系的态度能否受电视娱乐节目的积极影响是本研究关注的重点。本研究通过考察电视娱乐节目《爸爸去哪儿》,设计了追踪调查的大学生样本和横截面调查的已婚且有子女群体,以准社会关系这一受众卷入机制为视角进行讨论。研究发现,电视娱乐节目对家庭社会资本——亲子关系的态度有积极的作用,但这种作用受到了信息接触和受众对电视节目角色卷入程度的影响,这种影响在不同群体有不同的体现:大学生群体以娱乐消遣为主要的媒介消费诉求,认知强化维度的准社会关系对其亲子关系的态度影响显著;已婚且有子女的群体除了娱乐消遣诉求外,也存在学习诉求,其参照学习维度的准社会关系对其亲子关系的态度影响显著。此外,本研究首次测量并证实了准社会关系的长期发展变化,并发现受众初期的准社会关系水平并不能够预测受众后期的亲子关系态度。
In contemporary Chinese family activities, the lack of fathers faces many problems in the development of their children. As an important family social capital, whether individual’s attitude towards parent-child relationship can be positively influenced by TV programs is the focus of this research. In this study, we investigated the TV entertainment show “Where is Daddy?”, Designed a sample of college students who traced the survey and cross-sectional surveys of married and children with a view to discussing the involvement mechanism of social relations. The study found that television entertainment programs have a positive effect on family social capital-parent-child attitudes, but this effect is influenced by information exposure and the extent to which the audience is involved in the role of TV programs, with different effects on different groups The results show that college students’ entertainment and entertainment are the main media consumer appeals, and the quasi-social relationship with enhanced cognitive dimensions has a significant impact on their parent-child attitudes. Apart from entertainment and recreational appeals, married and children groups also have learning appeals, Quasi-social relations with reference to the dimensions of learning have a significant impact on their parent-child attitudes. In addition, this study for the first time measured and confirmed the long-term development and changes of quasi-social relations and found that the initial quasi-social relations of the audience did not predict the parent-child attitudes in the later stages of the audience.