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以科技期刊市场化经营与发展为探讨主题,首先,以科技期刊类型与期刊双重属性为切入点,论述了科技期刊市场化经营的可行性与必要性;其次,围绕科技期刊经营理念范畴与经营机制的构建,较为系统地阐述了科技期刊如何开展市场化经营;最后,从企业主体地位、资本、资源及企业家精神等多个维度考虑,如何运用好联合、兼并、重组和股份制等发展策略,以实现科技期刊企业健康可持续规模发展。
Firstly, based on the double attributes of sci-tech periodical types and journals, the feasibility and necessity of marketization of sci-tech periodicals are expounded. Secondly, based on the concept and operation of sci-tech periodicals How to make the market-based management of sci-tech periodicals more systematic; finally, how to make good use of such development strategies as joint, merger, reorganization and joint-stock from the dimensions of the enterprise, capital, resources and entrepreneurship In order to realize the healthy and sustainable scale development of sci-tech periodicals enterprises.