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一、问题的提出“广告”一词源于拉丁文“Adverture”,其意是指“吸引人注意的”。“广告”一词在我国最早出现在1906年(光绪三十二年)刊行的《政治官报章程》。
First, the issue raised “Advertising” comes from the Latin “Adverture”, its meaning is “catchy.” The term “advertisement” appeared in our country as the earliest “political official newspaper” published in 1906 (thirty-two years Guangxu).